Social media marketing
We plan, create and advertise social content so it brings more enquiries and sales.
Content that is not empty noise
Most business accounts post whatever comes to mind. We build the content plan on three pillars: trust (who you are and how you work), value (advice and answers) and sales (offer and proof). That way no post is random. For paid budget planning, see our overview of Google Ads budgets.
Paid ads that pay for themselves
Organic reach on Facebook has fallen to a few percent. That is why we put a small budget behind every strong piece of content and measure results by enquiry or purchase, not clicks. We set up the Meta pixel and Conversions API so data stays accurate even with iOS restrictions.
- Audience and retargeting list build-out
- A/B tests of ad creatives
- Catalogue and e-commerce campaigns
- Cost-efficiency tracking (CPL, ROAS)
What you get every month
At the start of the month you get a content plan to approve; at the end, a report with spend, performance and next-month recommendations. No marketing jargon – numbers that matter to the business.
Before a content plan — social media audit
If channels exist but results are unclear, start with a social media audit. A clear picture before ongoing content or ads.
Frequently asked questions
How large should the ad budget be?
For a small business we recommend starting at 300–500 euros per month. That is enough to test two or three messages and get reliable data.
Do you also produce images and video?
Yes, we create simple Reels videos and graphics ourselves. For a larger photo shoot we bring in a partner.
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