Audits
Get an honest look at what actually works in social, on your website, in search or across marketing — and a clear picture of what to do next.
Why audit before you invest more
Before a new website, SEO project or ad budget, it helps to know what already works and where time or money leaks. An audit gives an honest picture — without sales fluff and without forcing a big retainer.
At Digitera we connect audits to next steps: if needed we continue with SEO, social media, analytics or web development. Also useful: our SEO guide for beginners.
Four audits — pick a focus
Each audit is a separate service. Start with one, or combine (e.g. website + SEO) for a wider picture.
- Social media audit — channels, content, cadence, engagement, brand consistency
- Website audit — structure, messaging, CTAs, speed, mobile, trust
- SEO audit — technical base, content, keywords, Search Console signals
- Marketing audit — channels, message, offer, measurement, funnel
Social media audit
We check whether social brings visibility and enquiries — or just posts. We review profiles, content types, rhythm and how posts support sales.
If you want ongoing content and ads afterwards, see social media marketing.
- Profile and bio review (clarity, CTA, trust)
- Content fit for the audience
- Posting cadence vs results
- Link to the website and offers
Website audit
Your site should explain what you do, for whom, and what the visitor should do next. The audit flags unclear messaging, weak CTAs, slow pages and drop-off points.
If a rebuild is needed, we help with development and design. For cost context, read how much a website costs.
- Homepage and key service page messaging
- Navigation and path to enquiry
- Mobile, speed and technical blockers
- Trust signals: contact, proof, clarity
SEO audit
An SEO audit shows whether Google can read your site, which keywords are realistic, and where content or technical issues block visibility. We use Search Console when available — or recommend analytics setup.
After the audit you can continue with our SEO service or fix priorities yourself. Beginners may also like the SEO guide.
- Technical base: indexing, sitemap, speed, mobile
- Content and titles on key pages
- Keyword realism vs current content
- Quick wins vs larger projects
Marketing audit
A marketing audit looks at the whole picture: offer, message, channels (social, search, Ads, email), measurement and how enquiries turn into sales. Ideal when activity feels busy but results are unclear.
If ads are part of the mix, we tie recommendations to Google Ads — and budget logic in our Google Ads budget article.
- Positioning and core promise
- Channel roles: awareness vs enquiries
- Measurement gaps (Analytics, conversions)
- Recommendations for the next 30–90 days
Simple vs detailed audit
A simple audit (from €150) gives a quick overview and key findings — good when you want to know “is something wrong” or where to look.
A detailed audit (€375) adds a concrete action plan: what to do first, what is a quick win, and what is a larger project. Ideal before investing in SEO, web or marketing.
- Simple: overview + top findings + short summary
- Detailed: findings + priorities + “what to do” recommendations
- Both: a written document you can share with your team
How it works
Most audits are ready in 3–7 business days, depending on focus and access (Analytics, Ads, social accounts).
- 1. Discovery — focus, goals, access
- 2. Review — pages, channels, data
- 3. Summary — findings and (for detailed) action plan
- 4. Short walkthrough by call or email
Frequently asked questions
Which audit do I need?
Visibility in Google — SEO. Site not converting — website. Social is active but no sales — social. Everything feels scattered — marketing audit.
What is the difference between simple and detailed?
Simple (from €150) covers overview and key findings. Detailed (€375) adds recommendations on what to do and in which order.
Do I have to continue working with you after the audit?
No. The audit stands alone. If you want, we can help with fixes or ongoing SEO, social, Ads or development.
Do I need Analytics and Search Console?
Helpful, not required. Without them we audit from visible information and recommend measurement setup.
How soon will I get results?
Usually 3–7 business days after we have access.
Read more on the blog
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