Google Ads
We set up and manage Google ads so you can see clearly which ads bring enquiries or sales.
Measurement first, spend second
The most common mistake on Estonian Google Ads accounts: money is spent, but conversions are not set up correctly. Before the first euro we put GA4, conversion events (form, call, purchase) and junk-query exclusions in place. Only then do we go live. Practical budget math is in Google Ads budget for small businesses; for lasting visibility also read the SEO guide.
Campaign types that work in the Estonian market
On a small market there is no point building 40 campaigns. We start narrow with high-intent keywords and expand once the data shows what converts.
- Search campaigns – the person is already looking for a solution
- Performance Max – the full Google network on one budget
- Shopping – product-level visibility for online stores
- Remarketing – bring back those who left without buying
Transparent reporting
Your Google Ads account belongs to you – we do not hide it behind an agency MCC. You get access and a monthly report with spend, enquiry count, cost per enquiry and what changes next month.
Ads without measurement is expensive guessing
Google Ads works better when conversions reach Analytics. See also our analytics service — GA4 events and Search Console support campaign decisions.
Frequently asked questions
How much should I put into Google Ads?
For a service business, 400–800 euros of ad budget per month is enough to start. For an online store it depends on margin and product range.
When do the first results come?
First clicks and enquiries usually arrive in the first week; a stable, optimised result in 4–8 weeks.
Read more on the blog
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