Website analysis

Methodology

The score is deterministic: the same input always produces the same result. Partial results count as half a point. llms.txt and AI crawler rules are informational (weight 0).

Five pillars

Speed 25%
SEO 25%
Conversion 20%
Security 15%
Marketing 15%

Speed

LCP (Largest Contentful Paint)

Weight 40

LCP ≤ 2.5 s = pass; ≤ 4.0 s = partial. CrUX field data when available; otherwise Lighthouse lab.

INP (Interaction to Next Paint)

Weight 30

INP ≤ 200 ms = pass; ≤ 500 ms = partial.

CLS (Cumulative Layout Shift)

Weight 30

CLS ≤ 0.1 = pass; ≤ 0.25 = partial.

SEO

Unique title on every crawled page

Weight 25

All crawled pages (up to 12) must have a title with no duplicates.

Meta description on every page

Weight 25

Meta description present on all crawled pages.

Title length within 20–60 characters

Weight 15

Titles over 60 or under 20 chars: partial if >20% of pages; fail if >50%.

Exactly one H1 per page

Weight 15

Exactly one H1 on each crawled page.

No thin content pages

Weight 15

No crawled page under 200 words.

Sitemap declared in robots.txt

Weight 10

robots.txt contains a Sitemap directive.

Conversion

Contact path visible

Weight 30

Contact page in crawl, or phone/email visible on homepage.

Above-the-fold call to action

Weight 20

Button/link pattern detected in first section or top of page.

Accessibility (Lighthouse)

Weight 20

Lighthouse accessibility ≥ 80; ≥ 60 = partial. PSI only — alt coverage is a separate check.

Image alt text coverage

Weight 15

≥ 90% of homepage images have alt text.

Mobile viewport meta tag

Weight 10

viewport meta tag on homepage.

Heading hierarchy on homepage

Weight 15

H1 present and heading levels do not skip (e.g. H1 → H3 without H2).

Security

HTTPS

Weight 30

Final URL uses HTTPS.

TLS certificate validity

Weight 15

Certificate valid > 30 days. Excluded if not measurable.

Security headers

Weight 20

X-Frame-Options and X-Content-Type-Options present. HSTS is separate.

HSTS header

Weight 15

Strict-Transport-Security response header.

Email authentication (SPF + DMARC)

Weight 25

SPF and DMARC DNS records on domain.

Redirect chain length

Weight 10

≤ 2 redirects before final URL.

Marketing

Analytics (GA4 or GTM)

Weight 35

Google Analytics 4 or Google Tag Manager detected.

Cookie consent tool

Weight 25

GDPR/cookie consent platform detected.

Social media links

Weight 15

At least one social profile link on homepage.

Open Graph meta tags

Weight 15

og:* meta tags on homepage for social sharing.

Informational signals

These appear in the report but do not affect the score (weight 0).

llms.txt

Informational — fewer than 10% of sites pass. Weight 0 in scoring.

AI crawler policy

Informational — AI bot rules in robots.txt. Weight 0 in scoring.

Calibration rules

Partial result = 50% of the check weight, not 0.
One issue never reduces more than one pillar.
Max 2 critical findings in the report — the rest are raised to high.
A measurable check that cannot run is excluded — it does not count as zero.